Hey, I’m Madeleine!

I spend my time writing copy, designing things, and learning about marketing and brand.

About Me

I study marketing, data science, and philosophy. I can read Aristotle and a spreadsheet with equal attention, and I’m interested in what happens when those ways of thinking meet.

I’m still figuring out exactly where I want to land. What I know is that I’m drawn to work that sits close to brand, work that involves language, design, perception, and the way ideas are translated into things people actually experience. I’m curious about the different paths that could take, whether that’s marketing, brand strategy, or something adjacent that values both thinking and making.

Most of my experience so far has been hands-on. I’ve worked across copywriting, design, and SEO, often moving between conceptual thinking and practical execution. I like being close to the details, writing and refining language, structuring information, and paying attention to how people discover and interpret brands in real life.

I’m early in my career and intentionally leaving room to explore. Right now, I’m focused on building range, developing judgment, and learning what kind of work I want to grow into over time.

Copper Cow Coffee
Copywriting & SEO

Writing and refining product and brand copy with a focus on clarity, tone, and search visibility. Work included on-site content, SEO optimization, and supporting language for seasonal and campaign-driven initiatives.

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Previous Work

Soundry Health
Brand Positioning & Sales

Shaped brand language and positioning through conversations with customers for a healthcare technology startup. Work spanned website copy, messaging frameworks, and sales-facing materials. Focused on making a complex product clearer and more approachable.

See project

Zing Sodas
Design and Branding

Conceptual brand exploration developed as part of a design course. Created a series of visual identity directions, packaging mockups, and web layouts to explore how a consumer beverage brand could express personality, consistency, and shelf presence.

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What I'm good at!

Taking ideas seriously enough to think them through

Combining creative instinct with clear, practical decision making

Caring about the details that shape how something is experienced

Approaching each project as something to learn from and improve

Tools I use
Figma · InDesign · Airtable · Asana · Excel · Google Analytics

Download My Resume!