Copper Cow Coffee is a specialty Vietnamese coffee brand centered on thoughtfully sourced products and clear, approachable storytelling. During my marketing internship, I worked across copywriting, SEO, and press, helping shape how the brand communicates across digital and editorial contexts.

My work included writing and editing product and brand copy, optimizing on-site content for LLM search and scraping, and drafting press releases tied to launches and brand moments. I spent time thinking about tone and consistency, how language shifts depending on audience and channel, and how to balance discoverability with Copper Cow’s warm, intentional voice.